Mastering your Unique Value Proposition with Joanna Bloor | Ep. 27

When you meet someone new, how do you answer the question ‘What do you do?’

It’s a simple question that strikes fear into most people.

There is actually a way to answer this question that enables you to start a potentially valuable conversation.

Your answer should be framed in what I call your ‘Unique Value Proposition’. It’s something that I work on with every aspiring board member.

Knowing your Unique Value Proposition is a key that unlocks opportunities for you in the boardroom AND in other contexts – such as your professional life.

My conversation with Joanna – a Potentialist, Adventurer & Aspiring Fairy Godmother* – will show you why and how to tell stories about yourself that demonstrate just how awesome you are.

This is something that – after listening to this conversation – you may want to see in action. Check out this video of Joanna doing a live transformation with an audience participant:

This is such a fun conversation about an area that I believe every professional should invest in perfecting, particularly if you are aspiring to get on boards… grab your notebook and settle in!

Listen Now

Find the Board Shorts Podcast on your Favourite Podcast App

Apple Podcasts  |  Spotify |  Castbox

If you have a question or a topic that you’d like covered on a future episode, please drop me a note in the comments below.

About Joanna Bloor

Joanna Bloor believes that it’s time for us humans to rethink how we take on the modern working world. The what, where, when, and how of work is changing, a shift that technology and business have embraced yet people haven’t.

Joanna’s on a mission to help us prepare for the big leap into the working future. To identify and articulate our human value and our place in the next chapter of the working world. And while we’re at it, have a great time in the process.

“Imagine our careers were more like an adventure than a climb?”

A perpetual adventurer and self-described “startup junkie,” Joanna spent her early career scaling and building brands like Ticketmaster,, OpenTable, and Pandora. Known for building teams, infrastructure, and revenue strategies through their moments of accelerating growth and rapid change, Joanna did so in environments where there were no rulebooks, no career paths, no precedents of how things “should” be done. Joanna’s a veteran of playing in the undefined future.

Then life threw a surprise at her, and she found herself at the beginning of a new adventure. The new journey led to a fateful conversation in line at the TED 2016 Conference that planted the idea for everything you see today and the idea that every one of you IS awesome and “that we just need to tell everyone else.”

Connect with Joanna





Let Joanna know you’re working on your unique value proposition by using the hashtags: #futureofwork #potential

Subscribe to Receive Articles, Resources, and Tools to Support Your Board Career.

* indicates required